Buyer reference · 5 min read
Window Film MOQ, Lead Time, and OEM Pricing Explained
First-time OEM buyers ask the same three questions: what's the minimum order, how long does it take, and what's the price tier structure. Here's the practical answer from a 30-year manufacturer's perspective.
Why MOQ is 500 rolls per SKU
The 500-roll number isn't arbitrary — it's the smallest run where the magnetron sputter line's setup time and PET substrate batching make economic sense. Below 500 rolls, the per-roll cost climbs sharply because line changeover (purging old material, calibrating, QC verification) dominates.
Some OEM partners will flex MOQ down to 300 rolls for a first order. Pricing on a 300-roll first PO typically runs 15–25% higher than the steady-state 500-roll tier. If you're testing a market, this can be worth it.
Lead time — actual numbers
Standard timeline from PO confirmation to ex-factory:
- Standard packaging, repeat order: 4 weeks
- Standard packaging, first order: 5 weeks (adds factory acceptance test)
- Custom packaging, first order: 7–8 weeks (adds packaging tooling)
- Full custom (formulation + branding): 10–14 weeks
- Expedited (existing dealer account, in-stock SKU): 2–3 weeks
Add shipping: Korea → Asia 2 weeks, Korea → Europe 4 weeks, Korea → Americas 5 weeks (sea freight), 5 days (air, for prototype quantities).
Pricing tier structure
Industry-typical OEM tiering for nano-ceramic film, indicative ranges in USD per 100-foot roll, ex-factory:
| Annual volume | Tier | Typical $ per roll | Notes |
|---|---|---|---|
| 500 rolls (one-time) | Entry | $120–180 | First-PO trial |
| 2,000 rolls/yr | Tier 2 | $95–140 | Stable dealer program |
| 5,000 rolls/yr | Tier 3 | $80–115 | Regional brand, custom packaging |
| 10,000+ rolls/yr | Tier 4 (OEM) | $65–95 | National brand or chain |
| 50,000+ rolls/yr | Strategic OEM | negotiated | Custom formulation, exclusivity |
Ranges vary by film family — security films at 12-mil run 2–3× the per-roll price; carbon and economy lines run 40–50% of nano-ceramic price.
What's typically included vs extra
Included in tier pricing
- Standard packaging (kraft tube + tape label).
- Roll dimensions: 152 cm × 30 m.
- Technical data sheet, certificate of analysis.
- Standard warranty (under your brand from Tier 2+).
Extra cost line items
- Custom box / packaging tooling: $2,000–5,000 one-time + per-roll uplift.
- Custom core printing: small per-roll uplift.
- Custom width (90 cm or 183 cm instead of standard 152 cm): 5–10% per-roll uplift, available from 5,000-roll orders.
- Expedited production: 15–25% surcharge.
- Air freight: $$$ — use only for samples or critical shortages.
How to plan your first order
- Pick 3–5 SKUs. Not 15. You'll learn from selling 3 SKUs faster than from sitting on 15.
- 500 rolls each = 1,500–2,500 rolls first PO. Enough to test channel demand without overcapitalizing.
- Standard packaging for first PO. Get to market, validate demand, then invest in custom packaging on PO #2.
- Plan inventory turn at 60–90 days. Healthy. If you turn faster, scale up. If slower, you picked the wrong SKUs.
LUNOX prices and tier structure are shared during inquiry response, calibrated to your country and volume profile.